JEDCO, Jefferson Chamber to host webinar on marketing & messaging during a pandemic

In the midst of a pandemic, it can be challenging for businesses to know how to best approach their marketing strategy. As the economy begins to reopen, questions arise about how to position a business in a time of global crisis. Businesses must balance promotion of their products and services with a sense of empathy and tact. They have to consider the language they use, the imagery they’re sharing, and the overall message that they are putting out into the world. There should be policies in place for how your business interacts with your customers and with the community – from media outreach to social media and everything in between. It is a lot to think about as we navigate the “new normal.”

Join JEDCO and the Jefferson Chamber of Commerce on Wednesday, June 3rd, at 10:00 am for a webinar on Marketing & Messaging During a Pandemic. Amy Boyle Collins, vice president of Gambel Communications, and Jeff Januszek, owner and founder of Jeff Januszek Social Media will provide valuable guidance and insight to help elevate your brand’s messaging and communication strategy during this unprecedented time. During this webinar, these experts will cover:

• Developing a crisis strategy
• Pitching to the media with empathy, tact and awareness
• Evolving your message over time & remaining fluid during crisis
• Creating social media content during a pandemic
• Case Studies: How local businesses have adjusted their messaging to stay relevant & valuable right now

REGISTER FOR THE WEBINAR HERE:
https://us02web.zoom.us/webinar/register/WN_4SSl8x3aQnGaQNF6_9K70A

After registering, you will receive a confirmation email containing information about joining the webinar. This seminar is free and open to the public. It will be recorded and shared on the JEDCO and Jefferson Chamber websites following the event.

Meet the Experts

Amy Boyle Collins is an accomplished communications expert with deep roots in the Gulf South region. As vice president of Gambel Communications, Amy leads a multi-talented team, providing best practice integrated marketing and public relations services to clients across a myriad of industries.

Amy has a Bachelor of Arts in Communication from Loyola University New Orleans and a Master’s in Mass Communication from Louisiana State University’s Manship School of Mass Communication. She is certified in crisis communications by the Public Relations Society of America, and she has served as adjunct faculty at Loyola and Tulane University.

In addition to her role at Gambel, Amy and her husband, Sherwood Collins, have parlayed their professional expertise into establishing the Tres Doux Foundation and Beignet Fest. Through their journey with their son, Liam, who is on the autism spectrum, the couple recognized a need to create awareness and funding for programs to serve children with developmental differences in Greater New Orleans. In just four short years, Beignet Fest has become a signature festival in the south, and the Tres Doux Foundation has granted tens of thousands of dollars to local nonprofits for advocacy, education and enrichment programs serving special needs children.

Amy has been honored as a YLC Role Model and CityBusiness Woman of the Year, plus she’s been included on the People to Watch and Top Female Achiever lists by New Orleans Magazine. She was an inaugural fellow of the Norman C. Francis Leadership Institute at Xavier University. She’s also been through the Institute of Politics, New Orleans Regional Leadership Institute (NORLI) and New Orleans Business Alliance’s Economic Development Ambassadors programs.

Following Hurricane Katrina in 2005, Amy took a break from communications consulting and spent six years leading the Young Leadership Council (YLC), a member-based nonprofit organization with a mission to develop leadership in young professionals through community engagement. A highlight of her time as executive director at the YLC was developing the downtown Wednesday at the Square concert series into an annual rite of spring and tripling the organization’s fundraising to develop programs to serve all aspects of post-Katrina New Orleans.

During the early part of her career, Collins worked in sports marketing for the Greater New Orleans Sports Foundation, Super Bowl XXXI Host Committee, New Orleans Brass Hockey Team, Louisiana State University Athletics and University of New Orleans Athletics. She’s worked in the communications agency business on teams at J. Walter Thompson Worldwide, Logan Marketing, Deveney Communication and P.R. PR, Inc.

Born and raised in New Orleans, Amy has been active in the community since high school, serving on boards and committees for various organizations. She is a past president of the Women’s Professional Council and currently chairs the Tres Doux Foundation’s board of directors. She has also been a board member of Arts Council of New Orleans, Lafitte Greenway, the New Orleans Redevelopment Authority (NORA), Dress for Success, Association of Fundraising Professionals, International Association of Business Communicators and Young Leadership Council.

Jeff Januszek is the founder of Jeff Januszek Social Media, a New Orleans based social media agency. For 17 years, Jeff Januszek was a successful morning radio host, connecting with audiences on a daily basis. In 2014, Jeff moved to New Orleans, launching his social media agency.

Today, Jeff Januszek Social Media connects clients with target customers by creating original content, personalized engagement, and captivating ads for clients like Breaux Mart Supermarkets, Fidelity Bank, Magazine Street, NOLA ChristmasFest, and many more.