Jefferson Parish Pulse: ITC.4 Promos

On this episode of the Jefferson Parish Pulse, we interview Larry Manshel, the President and fourth generation owner of ITC.4 Promos, a 122-year-old company that specializes in innovation and creative promotional products and marketing support. Founded in 1898, ITC.4 Promos was originally called International Ticket Company. Over the many years of business, the company has transformed to provide a greater focus on marketing, which allowed the business to expand it’s list of clients. ITC.4 Promos is a leader in it’s industry.

Larry took over the family business and brought on his wife to serve as the CEO of the company. Together, they moved the business from the northeast to Jefferson Parish, where they’ve experienced great support and enthusiasm from the business community. In his interview, Larry talks about adapting to a changing marketplace over the years, taking over the family business and moving to Louisiana, and the company’s focus on giving back to the community.

ABOUT LARRY

Larry is a hard working fourth-generation family man fortunate to run the family business his great grandfather began in 1898. The opportunity to continue this proud legacy and lead its evolution in the 21st century is exciting and challenging. Today, their clients benefit from innovative and creative promotional products and advertising specialties to help grow their businesses – AND also receive our expert marketing and solution-based planning services. These value-added services make ITC.4 Promos a leader in its industry and a true collaborative partner with clients. Larry works diligently to maintain client trust, ensure satisfaction and earn loyalty as we help others build their brand loyalty and achieve their goals.

Like the generations before him, his is also a firm believer in giving back to the community through personal involvement, in-kind donations and event sponsorships, and work hand-in-hand with local businesses, clients and organizations to make a difference when and where he can.

Feel free to listen to the full interview below (or you can click here). You can also hear us anywhere you listen to your podcasts, including Apple Podcasts, Spotify and Stitcher. We would LOVE your feedback. Please send your thoughts, questions and show requests to Kelsey Scram at kscram@jedco.org.